Boehringer Ingelheim hires TLG to work on 'female viagra' push

By Gemma O'Reilly, PR Week UK, 17 March 2010, 6:00am

Pharmaceutical firm Boehringer Ingelheim is planning a major communications and lobbying push as it prepares to launch a new drug dubbed the 'female viagra'.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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