The Week in Charities

By Kate Magee , PR Week UK, 03 March 2010, 12:00am

The Royal National Lifeboat Institution (RNLI)'s trading division has appointed Merchant Marketing Group to promote its catalogue, online shop and 132 retail shops to consumers. The division is launching new products to position it as an integral part of the coastal community, and will aim to reach out to younger audiences.

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