Neil Martinson: environmental activists demonstrate the power of digital

By Neil Martinson, prweek.com, 03 February 2010, 5:17pm

There can be little doubt that digital has changed the game in communications. In business it has radically changed the nature of the trading models, in the public sector it is starting to drive down the costs of transactional relationships and opening up data to wider audiences. In PR we have seen some terrific campaigns, like RAF recruitment and T-mobile, where it is completely integrated into campaigns.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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