Next Fifteen's Tim Dyson calls for digital rethink as Project Metal is launched

By Arun Sudhaman, PR Week UK, 28 January 2010, 6:00am

PR agencies will have to look beyond the lure of social media if the industry genuinely is to benefit from surging demand for digital services, Next Fifteen CEO Tim Dyson has warned.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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