Trust the most important driver of reputation in the UK, says Edelman Trust Barometer

By Kate Magee , prweek.com, 26 January 2010, 11:16am

Being trustworthy is the top driver of corporate reputation in the UK, according to the latest Edelman Trust Barometer.

To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Senior Communications Officer Ashford Borough Council
Salary up to £30,732 pa, Ashford, Kent
Account Manager - PR with solid social media & digital skills Synergy
£competitive, London
Account Manager/Senior Account Manager S&X Media
Competitive, Birmingham with frequent London travel
Senior Account Executive Prospect Resourcing Ltd
c£28k, London
Associate Director Major Players
£60000 - £65000 per annum, City of London