IN-HOUSE SURVEY: Home front - This year’s survey shows that in-house evaluation still has a long way to go. Stephanie France reports

By STEPHANIE FRANCE, PR Week UK, 21 August 1998, 12:00am

If budget increases are evidence of the importance an organisation places on a particular department, then in-house PR has acquired a most favoured status. According to the 1998 PR Week In-House Survey, 65 per cent of in-house departments enjoyed a budget increase this year, compared with 46 per cent last year. The survey was based on information supplied by 229 organisations throughout the UK.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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