Corporate reputation: The cost of being cheap

By Kate Magee , PR Week UK, 13 January 2010, 6:00am

Brands are increasingly marketing themselves as low-cost, but this approach can be risky for their reputations, finds Kate Magee.

To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Senior Communications Officer Ashford Borough Council
Salary up to £30,732 pa, Ashford, Kent
Account Manager - PR with solid social media & digital skills Synergy
£competitive, London
Account Manager/Senior Account Manager S&X Media
Competitive, Birmingham with frequent London travel
Consumer PR Account Manager - Integrated Agency Bray Leino Ltd
Up to £26,500, Bristol
Associate Director Major Players
£60000 - £65000 per annum, City of London