BA can come out of strike crisis as the 'good guys', PR experts claim

By Matt Cartmell, prweek.com, 15 December 2009, 9:46am

British Airways can come across to the public as the 'good guys' by emphasising it is doing all it can to help the public through the strike planned for this Christmas, according to PR experts.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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