Offer a 'positive vision' to get public interested in the environment.

By Kate Magee, PR Week UK, 25 November 2009, 12:00am

NGOs and politicians must ditch statistics and employ a positive vision to influence consumer attitudes on green issues, according to a soon-to-be-released guidance from Futerra Sustainability.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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