Hit or Miss? Wigan catches the world's attention with an expensive apology

PR Week UK, 27 November 2009, 12:00am

The price of defeat After a humiliating 9-1 defeat by Tottenham Hotspur on Sunday, the players of Wigan Athletic have pledged to refund the tickets of every one of their fans at the game.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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