COI calls for changes in PR metrics

By Matt Cartmell, prweek.com, 11 November 2009, 12:21pm

The Central Office of Information (COI) has recommended sweeping changes to the way in which Government PR is evaluated. In particular, the body has recommended that advertising value equivalent (AVE) be removed from the core set of mandatory metrics.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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