EDITORIAL: B-M applies PR therapy to its PR

By MARK JACKSON, head of international PR, PR Week UK, 12 February 1999, 12:00am

Burson-Marsteller has broken the mould this week by taking the radical step of advertising its services in the international press. In its ads in the Wall Street Journal B-M made a valiant effort to communicate the complex principles behind perception management to an audience of the uninitiated, as well as its own brand. This is a welcome move, especially considering how the PR community has consistently failed to communicate effectively the nature of its own industry.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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