Global PR: National branding - Reputation of a nation

By Arun Sudhaman and Kate Magee, PR Week UK, 28 October 2009, 6:00am

Countries are turning to PR to revive their global reputations. Arun Sudhaman and Kate Magee ask comms experts about the challenges faced by six 'nation brands'.

To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Freelance: Senior Account Manager/Account Director Prospect Resourcing Ltd
£200-280 per day, London
Public Affairs Manager, Pharmaceutical Peter Childs
to £50,000 + bens, West of London
PR Manager / Executive - In-house - Hot spot! PR Futures
£30-£40k+package, London
Head of Internal Communication Channels Badenoch & Clark
£60000 - £65000 per annum + Plus Benefits, London
PR Executive Cumbria Tourism
c £25,000 per annum + benefits, This post is based in Staveley near Kendal, Cumbria. As part of the role you will be required to travel throughout Cumbria