Radio 1 heightens its youth appeal

By Laura Davies, prweek.com, 14 October 2009, 10:25am

BBC Radio 1 has made big changes to its long-established line-up. At the end of last month it moved weekday presenters Jo Whiley and Edith Bowman to weekend slots, to make room for younger DJs Fearne Cotton and Greg James.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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