Charity PR expert condemns Asda for dropping Jordan from breast cancer campaign

By Gemma O'Reilly, prweek.com, 28 September 2009, 9:15am

A senior charity PR expert has slammed Asda for dropping former glamour model Jordan from its breast cancer awareness publicity campaign, after comments she made on her ITV show angered cancer sufferers.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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