Online Exclusive: Profile: Max Hamilton, director of marketing EMEA, National Basketball Association

By Arun Sudhaman, prweek.com, 22 September 2009, 11:35am

Basketball does not exactly course through Max Hamilton's veins. Yet the man charged with turning the National Basketball Association (NBA) into a viable UK sporting attraction does, at least, have a favourite team: the Boston Celtics, a nod to Hamilton's Irish upbringing.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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