Industry bodies join forces for Proof campaign

By SUZAN LEAVY, PR Week UK, 06 November 1998, 12:00am

PR Week’s Proof campaign received a boost this week when the IPR, the PRCA, the Public Relations Standards Forum (PRSF) and the Association of Media Evaluation Companies (AMEC) agreed to join forces to produce definitive best practice guidelines for the use of research and evaluation within the industry.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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