Healthcare: NHS aims to save a million years of life

By Cathy Wallace, PR Week UK, 04 September 2009, 12:00am

East Lancashire suffers greatly from health inequalities, according to NHS East Lancashire, which has responded by launching a campaign to 'Save a Million Years of Life in East Lancashire by 2011', known as SMYL.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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