NEWS: Pepsi’s PR agency Freud Communications ...

PR Week UK, 04 April 1996, 12:00am

Pepsi’s PR agency Freud Communications this week masterminded the switch to a new look blue can. All 60 agency staff pitched in to fly hundreds of journalists, Andre Agassi and Cindy Crawford into Gatwick to unveil a new TV ad campaign and a blue Concorde. The Daily Mirror was also printed on blue paper. The stunt took nine months to plan and cost a whopping pounds 6 million.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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