David Beckham needs to improve PR in wake of LA Galaxy fans' reception

By Gemma O'Reilly, prweek.com, 21 July 2009, 9:16am

David Beckham must build bridges with fans of his US team LA Galaxy after a negative response to his return to the club, sports PR professionals have advised.

To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Public Affairs Manager, Pharmaceutical Peter Childs
to £50,000 + bens, West of London
Senior Account Executive Prospect Resourcing Ltd
£25k + Bens, London
PR Manager / Executive - In-house - Hot spot! PR Futures
£30-£40k+package, London
Account Manager - Global PR Agency Hanson Search
up to £35,000, London
PR Account Director - Consumer/Corporate/FMCG Media Recruitment
£45k, SW1