PR ponders its position among marketing disciplines
By Arun Sudhaman, prweek.com, 02 July 2009, 9:26am
PR agencies have been forced to question their role in the marketing mix, after advertising firms scooped a slew of awards with PR-led campaigns at the 2009 Cannes Lions Advertising Festival.
Share this story
To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
