Celebrity: Beyond 15 minutes of fame

By Kate Magee and Arun Sudhaman, prweek.com, 20 May 2009, 4:00pm

Superstardom - desired by many, but achieved by few. So how can you ensure your celebrity client stays on the A-list? Kate Magee and Arun Sudhaman investigate

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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