Top Ten Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources

prweek.com, 13 May 2009, 3:28pm

Higher prices and tighter budgets are putting the squeeze on PR and marketing programs. It's important to understand, however, that a tough economy is the best reason to be even more creative and find new ways to make messages stand out.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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