The prince and the frog

PR Week UK, 08 May 2009, 12:00am

Prince Charles' Rainforests Project has hired digital PR support for its latest drive to protect tropical rainforests. This week, Cake helped launch a public awareness film starring Princes Charles, William and Harry alongside Harrison Ford and the Dalai Lama. The agency helped promote the film on MySpace and YouTube, and targeted key journalists.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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