Good Housekeeping: A national treasure that still sparkles

By Laura Davies, PR Week UK, 24 April 2009, 12:00am

'In good times people love Good Housekeeping, in hard times they depend on it.' That is the motto of a magazine deemed so important to the nation's survival that in World War Two, it was relocated to a castle in Wales and given rationed paper stocks to continue printing.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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