PR more powerful than advertising, study finds
By Arun Sudhaman, PR Week UK, 09 March 2009, 10:38am
New research has revealed that more than a quarter of a brand's value is tied to the success of its PR initiatives.
Share this story
To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
