Economic shake-up set to fuel rise in COI spend

By Gemma Charles, Marketing, 25 November 2008, 8:50am

LONDON - The biggest shake-up of economic policy since the Labour Party came to power in 1997 has paved the way for a wide-reaching communications programme, likely to result in significant increases in government marketing spend.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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