M&S to slash marketing spend as profits dive

By Ben Bold, brandrepublic.com, 05 November 2008, 8:45am

LONDON - Marks & Spencer is to slash its £144m marketing spend by 20% over the next year, a move that may see it drop high-profile models including Twiggy and Erin O'Connor from its advertising.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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