Opinion: From our Readers - Presidential candidates need better 'tweets'

PR Week UK, 17 October 2008, 12:00am

Observing the use of digital media in the US election campaign is indeed fascinating, but I would warn against PROs 'learning' from Barack Obama and John McCain's online efforts (News, 10 October). Both campaigns use online media as a one-way communication tool.

To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Senior Communications Officer Ashford Borough Council
Salary up to £30,732 pa, Ashford, Kent
Account Manager - PR with solid social media & digital skills Synergy
£competitive, London
Account Manager/Senior Account Manager S&X Media
Competitive, Birmingham with frequent London travel
Senior Account Executive Prospect Resourcing Ltd
c£28k, London
Associate Director Major Players
£60000 - £65000 per annum, City of London