Most marketers raiding offline budgets to up online spend

By Jacquie Bowser, brandrepublic.com, 16 September 2008, 8:00am

LONDON - About 81% of European advertisers claim that their allocated online ad spend has grown in 2008, with the majority revealing the funds came directly from their print, TV or DM budgets, according to new research.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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