Hit or Miss: Social network campaign to bring back Wispa chocolate bar

PR Week UK, 11 August 2008, 3:25pm

Wispa comeback People power triumphed this week when Cadbury announced it would reinstate its Wispa chocolate bar for good in response to pleas from fans on social networking sites.

To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Senior Communications Officer Ashford Borough Council
Salary up to £30,732 pa, Ashford, Kent
Account Manager - PR with solid social media & digital skills Synergy
£competitive, London
Account Manager/Senior Account Manager S&X Media
Competitive, Birmingham with frequent London travel
Senior Account Executive Prospect Resourcing Ltd
c£28k, London
Associate Director Major Players
£60000 - £65000 per annum, City of London