Pharma urged to focus on search marketing

By Gemma O'Reilly, PR Week UK, 29 May 2008, 6:00am

The pharmaceutical industry is failing to make the most of search engine marketing, according to a digital comms specialist.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Public Affairs Manager, Pharmaceutical Peter Childs
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PR Manager / Executive - In-house - Hot spot! PR Futures
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