CAMPAIGN: The Wizarding World of Harry Potter announcement

PR Week UK, 26 September 2007, 6:00pm

Having agreed a deal to create The Wizarding World of Harry Potter theme park at Florida’s Universal Orlando Resort, Universal sought a way to communicate this to ensure buy-in from a fiercely loyal fan base and gain widespread coverage both on- and offline.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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