Cadbury to resurrect Wispa after social network pressure

By Alex Donohue, brandrepublic.com, 20 August 2007, 8:55am

LONDON - Cadbury is to bring back one of its most famous brands, the Wispa chocolate bar, after a growing campaign on social networking websites forced the confectionery giant to bring about its return.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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