Marketers ignore social media at their peril

By Charlie McCathie, brandrepublic.com, 30 July 2007, 10:20am

LONDON - Social media is having a profound impact on the relationship between brands and the consumer, and marketers need to embrace this rather than shy away from it, according to David Pickering, managing director of Eclipse Marketing.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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