LEADER: Brands’ cultural collusion pays off

By Danny Rogers, PR Week UK, 20 June 2007, 6:00pm

Some of entertainment PR’s heaviest hitters – Gary Farrow, Matthew Freud, Alan Edwards – have been involved in the re-opening of The O2 this weekend (the venue previously known as the Millennium Dome), hinting at the sheer ambition of this project by the mobile communications brand.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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