NEWS ANALYSIS: How the Americans wooed Liverpool
By David Quainton, PR Week UK, 21 February 2007, 4:00pm
This month's sale of Liverpool Football Club was a shining example of how to handle comms around a major takeover deal. David Quainton analyses the tactics of the club itself, and those of its new American owners.
Share this story
To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
