Campaign: Data analyst adds Cup gloss to stat creation

By Mary Cowlett, PR Week UK, 21 September 2006, 12:00am

Following a nine-month B2B comms campaign this summer, Global intelligence software company Information Builders asked European retained agency Hotwire to raise UK brand awareness beyond trade media and boost sales of its product in Britain.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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