Octopus campaign

PR Week UK, 09 September 2005, 12:00am

TRAVEL: Online holiday accommodation firm Octopus Travel is preparing a consumer PR campaign to take on higher-profile rivals Opodo, Expedia and Lastminute.com. The Cendant-owned Octopus is using BGB Communications to boost brand awareness.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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