Opinion: The FA's triple communications cock-up

By Julia Hobsbawm, julia@hmclondon.co.uk, PR Week UK, 06 August 2004, 12:00am

August, wrote Edna O'Brien, 'is a wicked month'. It is shaping up to be that for just about every senior official - PR and otherwise - at the Football Association. Future editions of textbooks will be hastily updated to include the FA's triple communications cock-up, which began with a tabloid revelation about England manager Sven-Goran Eriksson and an alleged affair with secretary Faria Alam. Over the course of the past fortnight, the situation was handled hideously badly by the FA to end up, as the News of the World put it, 'a sickening catalogue of lies and deception... a cesspit of sleaze'.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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