20th Century Fox hires Freud Communications for Star Wars premiere

PR Week UK, 10 May 2002, 12:00am

Film-maker 20th Century Fox has hired Freud Communications to promote the charity premiere of Star Wars Episode II - Attack of the Clones. The agency was appointed without a pitch to handle publicity and celebrity booking for the premiere, which takes place at the Odeon in Leicester Square next week. The film's director George Lucas, producer Rick McCallum and actors Samuel L Jackson, Christopher Lee and Ian McDiarmid are expected to attend.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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