PRWeek podcast: Liverpool made 'ultimate mistake' in handling of racism in football

By Sara Luker, prweek.com, 17 February 2012, 9:15am

Liverpool football club's comms strategy around the incidents involving Luis Suarez has been 'naïve', 'weak' and 'too little, too late', according to sports comms professionals.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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