TripAdvisor under the spotlight after Advertising Standards Authority ruling

By John Owens and Elizabeth Pears, prweek.com, 09 February 2012, 8:00am

Public trust in TripAdvisor, the world's most-used travel review site, has been hit by a regulator's ruling that it can no longer claim to have reviews by 'real travellers'. But PR professionals are split about how this will impact on the online management of travel brands' reputations.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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