Ian Monk: 'Rogue captain' line could sink company
By Ian Monk, prweek.com, 26 January 2012, 8:27am
As a PR strategy, it hit the rocks in less time than it allegedly took 'Captain Coward' to abandon his stricken cruise liner.
Share this story
To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
