Edelman Trust Barometer reveals only 30 per cent of public rates CEOs as 'believable'

By John Owens, prweek.com, 25 January 2012, 4:31pm

Trust in CEOs has plummeted as members of the public increasingly look to 'people like themselves' for credible information, new research has revealed.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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