Tesco sales announcement 'efficient' but marketing needs overhaul, says agency boss

By Matt Cartmell, prweek.com, 13 January 2012, 9:21am

Tesco's handling of the news of its disastrous Christmas sales has been praised, although blame has been laid on the retailer's overall marketing strategy.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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