Car firms including Fiat review marketing approach as cuts bite

By Nikki Wicks and John Owens, prweek.com, 12 January 2012, 8:00am

Fiat is the latest car company to seek PR support, as it hunts for an agency to help boost the profile of its Jeep and Chrysler brands in the UK.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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