Bell Pottinger launches long-planned Resonate rebrand as MD departs

By Matt Cartmell and Sara Luker, prweek.com, 10 January 2012, 6:32pm

Bell Pottinger Group's MD has revealed that plans to rebrand the Resonate agency as Bell Pottinger Consumer started as early as last September, preceding MD Michael Frohlich's resignation.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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