Aid agencies criticised for overuse of negative imagery to gain public support
By Matt Cartmell, prweek.com, 15 November 2011, 5:06pm
Charities have been criticised for using negative imagery in development publicity, with the chief executive of the Disasters Emergency Committee warning of a 'race to the bottom'.
Share this story
To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
