PRWeek Awards 2011: Financial Services

prweek.com, 26 October 2011, 2:00pm

Barclays and Barclaycard's 'contactless' technology lets users make small payments by swiping their debit/credit cards across a special reader. The pair decided to run their first joint PR campaign to promote the technology.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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